If you were around in 1983 you'll remember a crafty marketing campaign which resulted in 3 million sales that year. The Coleco company announced there weren't going to be enough of these dolls to go around for the holiday season and you better get them while you can. Each one came with it's own birth certificate and unique name, which made them all the more desirable. Who can really understand why people went nuts over this.

December 12th, 1983 was the day announced that all stores would have the dolls. Hundreds of people lined up around the block.

I was there that day in Macy's New York. When the doors opened, people ran like mad to the toy department, pushing people out of the way to grab as many as they could. It was madness. Some people tried to hold 4 boxes, as many as they could carry.

Stores around the country reported injuries and people were being knocked down and stepped over. The world was a little crazy back then for a doll, nothing since can compare to it. Today only the 1983 dolls are the most wanted, but their prices haven't gone up at all. The thing I remember most about them, was the skin had a baby powder scent.